Tectonic Change Coming to Legal Talent Market

New market entrants, thriving lateral and in-house mobility, and legal services segmentation are changing legal talent market dynamics. Burgeoning Big Four legal units and large alternative legal service providers are siphoning talent from law firms. Career options are snowballing for new and seasoned lawyers. As these trends play out, tectonic change is coming to the legal talent market. Read more in my article published by The American Lawyer.

Happy Data Privacy Day, 2019!

Citizen-consumer personal, private data whizzes across the internet at lightening speed in 2019. Housed in countless servers across the globe, our data is, well, constantly at risk of falling into the wrong hands. Each year, we spotlight the importance of safeguarding personal data with Data Privacy Day.

Started in Europe in 2006, now 30 countries celebrate Data Privacy Day every year. So what happened over the last year to improve the safety of private data? Check out this summary of data privacy law highlights from 2018.

EU Tax Man Cometh for Apple

The EU tax man is catching up with Apple. On Friday Apple put $1.76 billion into a tax escrow to comply with the 2016 EU order that Ireland reclaim back taxes  from Apple. Two years ago the EU Commission ruled that Ireland’s tax arrangements with Apple amounted to state aid, violating EU competition law.  While Apple and Dublin are challenging the ruling, they were forced to establish and start funding an escrow account for the $16 billion in back taxes and interest.

Over the years many EU countries — prominently Ireland, the Netherlands and Luxembourg  — have encouraged US companies to set up offshoots in their countries with very favorable tax incentives.  In Europe, these tax schemes were dubbed “double Irish” or “Dutch sandwich” in the 1980s. The tax strategies were a way for some EU countries to grow their economies and employment ranks with local big foreign brand operations. Today, Apple employs around 5,000 people in its Cork facility.

Under similar EU rulings Starbucks paid back taxes to the Netherlands, while Amazon and Fiat paid Luxembourg tax authorities.

In recent years, Margrethe Vestager, EU Competition Commissioner, has stepped up investigations of behemoth US tech companies for various competition transgressions.  EU countries who now rely on US and other international companies for significant employment and tax revenues worry about the ramifications of the zealous commissioner. Other EU nations applaud the actions they see as long overdue.Margrethe Vestager

Marketers Shift Away from Campaign-based Thinking

“What has been interesting for us has been to see the gradual change amongst marketers who are only now starting to recognize the need to shift away from campaign-based thinking to a more comprehensive mindset for content and customer engagement,” says Jamie Posnanski of Accenture. Read more on 2018 content marketing trends here .  Chimp Tools
Is your marketing strategy evolving towards content and customer engagement?

What’s all this talk about digital transformation?

Digital transformation: Some organizations see it as a scary idea, wreaking revolutionary, unsettling changes. Others are curious — just what does this buzzword mean and what are we transforming into? Regardless of your viewpoint, your enterprise seriously needs to understand and chart its course to becoming a digital ninja. Like it or not, your success depends on how quickly your organization captures, absorbs and uses digital information. Read moretwitter_digitaltransformation.png

 

North Korean WannaCry Ignites Government-Industry Collective Defense

 

North-korea-wannacry-hacking-attack-805227

In a Monday Wall Street Journal op-ed Thomas P. Bossert, Trump’s homeland security adviser, declared “[t]he [WannaCry] attack was widespread and cost billions, and North Korea is directly responsible.” The findings are based on evidence says Bossert, and he is backed up by UK and Microsoft.

A Washington Post Bossert quote ratchets up the call for closer government-industry cyberdefenses. “[S]ome say that defending cyberspace is impossible and that hackers are inevitable. I disagree. . . . Government and industry must work together, now more than ever, if we are serious.”

Today, US and UK officials suggested it was highly likely the Lazarus Group was backed by the North Korean government. Facebook deleted accounts associated with Lazarus last week “to make it harder for them to conduct their activities,” reports The Guardian,  Facebook announced it acted with Microsoft “and other members of the security community” to disrupt the group’s activities.

A few hours ago Axious reports that the Department of Homeland Security (DHS) plans on intervening in U.S. company cybersecurity issues when necessary.

“The Department of Homeland Security is now calling on all companies to commit to U.S. collective defense, per Jeanette Manfra, assistant secretary for the Office of Cybersecurity and Communications at DHS. But Bossert wouldn’t go so far as to say that an attack on a U.S. company constitutes an attack on the country.

DHS plans to move beyond offering voluntary assistance on cybersecurity issues and instead plans on intervening directly when necessary, per Manfra.”

Watch for much closer public-private actions to combat state-actor cyberattacks. 

Public Sector Brings New Cybersecurity Tech to Market

Hacker image
Here’s follow-up on a recent blog on emerging public and private sector roles in protecting against state-actor corporate cyberattacks.

Did you hear about the Department of Homeland Security Science and Technology Directorate’s commercialization of another Transition to Practice program technology?

The new industrial control systems cybersecurity solution — called SerialTap — passively taps serial-line communication data for use with enterprise cybersecurity incident and event management systems to improve situational awareness during an event. SerialTap integrates with legacy IT enterprise security solutions and industrial control systems used by critical infrastructure sectors.

The SerialTap announcement came during Critical Infrastructure Security and Resilience Month, which aimed at building awareness of the importance of critical infrastructure, and reaffirming “the nationwide commitment to keep our critical infrastructure and our communities safe and secure.”

Good to see the public sector sharing new technology to improve cybersecurity incident response.

#writmarketing