WritMarketing provides strategic marketing, research and content writing services to get clients “heard” in the legal, healthcare, financial services, energy, + markets. The combo of tailored audience messaging and hot topic insights, engages prospects to want to learn more about you and your solutions.
Carolyn Casey, JD, WritMarketing President and Principal Consultant, is a lawyer-turned-marketer with 10 years Big Law and 20 years technology marketing experience.
After several years practicing law at an AmLaw100 firm, Carolyn took a dual in-house position that combined law and marketing. She earned her marketing chops in leadership roles at e-discovery, information governance and electronics design automation software companies.
Finding a home in product innovation and marketing, Carolyn led product launches, established thought leadership content marketing programs, wrote compelling content and created unique customer engagement forums.
Ten years managing European and Asian resellers in the semiconductor and system design market, fed her global technology perspective and love for international experiences. Early market research experience at SRI International still influences her market research approach today.
Known for simplifying complex technical information for the non-technical audience, she brings creativity, intelligence and humor to every project.
Carolyn is a frequent writer, blogger and speaker on global privacy and data protection, legal technology, legal operations, information governance, digital transformation, HIPAA, GDPR, artificial intelligence and the Internet of Things.
Ms. Casey holds an A.B. in Political Science, with a minor in art history from Stanford University. Carolyn earned her law degree at the American University in Washington, D.C.
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