CC Holland, Sr. Director of Content Strategy, Intapp

Carolyn joined us to pinch-hit for our product-marketing team during the absence of one of our key managers. She rapidly soaked up a staggering amount of information about our products and solutions, including audiences, industries, positioning, and the competitive marketplace, to help us define and refine our messaging. She was instrumental in helping us create and launch our first ebook, creating the outline and writing the core content. She also ably helped channel and direct several complicated marketing campaigns, bringing a keen strategic and editorial eye to all content initiatives. Carolyn has a deep understanding of the legal industry and was well-positioned to provide sage advice and guidance on how our products and solutions would best resonate for our audience. She contributed excellent ideas for our content marketing efforts and adeptly managed a sometimes-challenging relationship with our primary vendor partner. She was responsive to our deadlines, collaborative, and flexible in adapting to our styles and peccadilloes (even when we differed in our opinions on serial commas and hyphens). On top of it all, Carolyn has a fantastic personality. She’s unfailingly upbeat, warm, genuine, and funny. Although she was primarily a remote worker for us, she built strong and close connections with our team due to her engaging personality over the phone, in email, and in Slack. I would heartily recommend her as a partner in any marketing efforts.